Code of Ethics

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This is a site dedicated to one of the characters played by Tom Hiddleston: Loki of Asgard, as seen in Marvel movies. You will see lots of funny stuff and fan art in it. However, as Loki’s Army, we feel the duty to explain our Code of Ethics in terms of “fandom”. (Beware, this is a long read, but we’ll be grateful if you read everything till the end).

An Actor’s job is to make the audience dream.

Actors and actresses are like wizards. They put themselves into a fictional or non-fictional character’s shoes, and make us believe that they are that character. Sci-fi effects will actually create the dream feeling even stronger. Music, dresses and movie wizardry will help actors make you believe that what you see on the screen is true. But it isn’t.

An actor is someone whose job is to make the audience dream. An actor is not the character. An actor is the wizard that plays tricks on us to make us dream. These wizards have been around since we have recorded history; think about the ancient Greek dramas, for example.

An Actor is NOT a thing.

We, humans, have a tendency to “admire” people. We admire colleagues we think are cool, the old neighbor living on the third floor because he is so brainy, or people we see in the movies. “Admiring” people is not a problem. It becomes a problem when “admiration” turns to be “idolatry”.

We, humans, have a psychological tendency to idolatry, too. We create “idols” that can’t move, such as statues of Gods and Goddesses, and “idols” that can actually walk on the streets: actors, actresses, musicians, etc. Let’s call them “celebrities”. Celebrities are real people, made of flesh and bones. They can feel happy, sad, have problems, be gentle or be total nut-jobs. Just like you and me. But they are not really “idols”. They are people we can “admire”.

And there is a great difference in “admiring someone” and “making of that person an idol”.

As we stated, an “idol” could be a thing or a living being. The problem with “idolizing” is that we can transform the “idol” into just a mere thing. And when we do that, we lose all respect towards the living being. Hence, we lose total respect towards the person, and start doing things that we wouldn’t do to the cool old neighbor living on the third floor.

To admire someone is to admire his work, his image, his words, to take him as an example, to create fan art, etc. To transform that person into a thing means that you will treat that person as a thing. Thus, you “think that you own” or “you have the right to” do things such as: run behind the person and literally grab him without permission, stalk the person, impersonate a friend to get closer, etc, etc. All this despicable behavior happens when the “fan” has “obsessed” over the “idol”. It is not admiration for a person, it is transforming the person into an object.

An Actor is someone we can admire and we can relate to. Admiration is actually a good thing: it leads to a healthy fandom. However, turning an actor into a mere “idol”, “thing-ifying” him, creates very unhealthy fans who think can do whatever to get close to their “idol”.

We encourage proud members of Loki’s Army to admire the work and wizardry expertise of Tom Hiddleston as a real human being. However, we strongly discourage any behavior towards “idolatry,” hence “thing-ifying” him. Be advised: a true Hiddlestoner or Loki’s Army member is someone who admires the work of Tom Hiddleston, not someone who obsesses all over him and stalks him as he would be just a thing.

An Actor DOES have PRIVATE life.

Famous people do have private life. It seems like an obvious statement, but this is one that fades away quickly when you stop “admiring” someone and start “making an idol” out of the person.

Actors and actresses have broader public spheres and smaller private spheres compared to us. This is just a consequence derived from the type of work they do. The more famous they become, the broader their public spheres will become. But at the same time, the smaller their private spheres they will also become.

Let’s take a smaller example. Locally you can be popular amongst your peers. It can be fun till one decides to “troll” you because he or she has started to look at you from a different perspective: the idolizing perspective. That person can even follow you home to take pictures of you and later on create fantastic stories and tell them to your peers, without you giving permission. You can also become quite famous on internet and create an image. If some people in the analog world decides to try to discover what you do outside your youtube channel without your permission, you can get certainly annoyed. Or what about those who will contact your friends just to get your phone number?

If things like this happen in a small scale, could you imagine for a while how things can go wrong on a broader scale? Say… worldwide one?

Fans have to be conscious that actors do have a private life of their own, and they do deserve, like us, to live in their own terms. They will decide what to tell and what not to tell, just like we decide the same. We can be fans and enjoy the public sphere of the admired person and have fun with it. This healthy approach enables the admired person to give more and work harder for our entertainment. The more respected, admired and loved the person will be, the more magic he/she will have, the more he/she will give, the happier both parties will be. If the person feels threatened by a herd of trolls, odds are that psychologically will be less inclined towards being open or even being kind while in public. (You get the picture.)

An Actor DOES have FEELINGS.

Another obvious statement that can go astray if we stop admiring and start creating an “idol,” a “thing”. Celebs do have feelings, just like you and me. They get angry, annoyed, happy, touchy, etc, etc. Since Actors have a broad public image that they have to keep in a certain way, this means that for the most part, they will try to be as gentle as possible. However, you can have a bad day.

Fans can be very demanding. If an actor does not react in the same way as always, some fans will start getting annoyed by that. However, what if the actor is sad because a close friend died and you don’t know because that is into his private sphere because the friend is not a celeb? Or what if he is worried because he went to the doctors and news are a little bit gloomy? What if he just had an argument with someone and cannot switch to happy in a blink of an eye?

Think about yourself and how your mood changes on a daily basis. What makes you feel crap? How do you react when feeling like that with other people? Can you pretend 24/7 that you are happy all the time?

Actors have feelings too. And they can have a reaction as you do. Do not claim perfection from them.

Loki’s Army is composed by different types of Fans.

Not all fans of Tom Hiddleston react in the same way, or like the same things. Some are geeks, some are just fans, and some are Hiddlestoners to the bone. All of us create the Army, and it is good to have such a diversity.

Geeks will use vocabulary in a certain way, and mix Loki with Khaleesi, Mr.Spock or with artifacts like a “holodeck”. Some love “cosplaying” and will take time and pains to re-create Loki’s dresses and play the role at every Comicon or party they can be in. These can buy tons of comic related stuff, the films, jewelry, mugs and toys just for the fun to have a shelf with lots of Loki stuff. Some of them will create goodies for others to buy, or create a fan-page just for the sake of having fun and sharing zillions of Loki memes.

Hiddlestoners will use a specific set of vocabulary, and will *sigh* every single time they see any picture of Tom around. Some will have all his films, cut pictures from the magazines and create collages, pass cute memes around, etc. These are more likely to share tons of pics in the internet and information about what’s the latest movie in which Tom is playing any role. However, these can be oblivious of vocabulary and might not be so persuaded as to go out “cosplaying” all over the place.

Finally, fans are those who like the actor and enjoy his movies and characters, but won’t go the lengths the Geeks or Hiddlestoners do. They are likely to watch all his movies, but they will find it hard to have zillions of goodies all around themselves.

Being so diverse, means that we need to be gentle with ourselves. Whatever your degree of “fandomry” or “geekiness” towards Tom and his characters might be, remember that we all share a common ground: Tom Hiddleston. Healthy fans share information, promote the character, the actor and one another; and, of course, cherish Tom, Loki and also one another. And those who destroy this fellowship, are just trolls who just want to destroy the “common ground”.

Loki’s Army members range from babies to grannies.

As you know, Loki is a shapeshifter. In the comics, Loki also takes the body of Sif, thus, transforming himself into a woman. Not only that, he also has some funny babies. According to Norse Mythology, he is quite a shape-shifting-cunning-impresive character too. So, if Loki is a shapeshifter himself, and he can be anyone, this also means that anyone is welcome into the Army regardless of tastes, shapes, age or whatever else you might think of.

Kids, teenagers, people in their 40’s and 90yo grannies are all in Loki’s Army. You cannot really lay off someone from the Army just because of his/her age, sexuality or pet preferences. Fans are fans regardless of their age, their tastes or their way of promoting Loki and Tom’s work. As stated in the previous point, diversity is one of the main characteristics of Loki’s Army, and this is what makes it so special.

Think about grannies cooking greenish Loki cookies with some chocolate on them for their grandchildren to enjoy the movies. Think about Loki amigurumis (crochet puppets) made by fans of crochet! Or think about psychologists who enjoy talking about the ins and outs of Loki’s mind… Each fan, will cherish and enjoy Loki and Tom in a different way, or a similar way, regardless of their age, sex, sexuality, beliefs or cookie tastes.

In short, age, sex, sexuality, shape, beliefs, pet preferences, car choices, etc; are not defining traits of the status of “proud member of Loki’s Army”.